Nudge: Improving Decisions About Health, Wealth, And Happiness


Publisher : Shroff Publishers & Distributors Pvt. Ltd
Publisher Address : Shroff Publishers & Distributors Pvt. Ltd.C-103, TTC Industrial Area, MIDC, PawaneNavi Mumbai - 400703Maharashtra. India
Publisher Email : spdorders@shroffpublishers.com
Published Date : N/A
 
Category
Nursing, Health & Social Work
City/Country
Mumbai/India
ISBN 10
N/A
ISBN 13
978 15 9659 270 4
Edition Number
N/A
 
 
 
Book Description

Nudge is about choices—how we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make— including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible "choice architecture"can successfully nudge people towards the best decisions without restricting their freedom of choice. S straightforward, informative, and entertaining, this is a must-read for anyone with interest in our individual and collective well-being.

 
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