Wto, Intellectual Property Right And Branding
By Shri Prakash and Chaturvedi, h.(Author)
Publisher : HAR-ANAND PUBLICATIONS PVT LTD
Publisher Address : E-49/3, Okhla Industrial Area,Phase-II, New Delhi - 110020 INDIA
Publisher Website : http://www.haranandpublications.com/
Publisher Email : info@haranandpublications.com
Published Date : N/A
Category
Law & Criminology
City/Country
New Delhi/India
ISBN 10
N/A
ISBN 13
978-81-241-1256-4
Edition Number
N/A
Book Description
The book highlights the potential benefits of the protection of IPRs to the Indian economy. The book distinguishes product brand from company brand and analyses the intricate relation between (i) brand building and IPRs, and (ii) market positioning of brand. The book goes deeper into the analytics of conceptual framework, theoretical paradigms and methodological complexities.
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