Mass Communication And Society

Mass communication is a process of sending and receiving messages through mass communication vehicles or mass media. For democracy, media is a forth pillar and India is the biggest democratic country in the world. India is now a centre of information revolution. Therefore, it is very important to study the role of mass communication in the national development. The book has written in such a way that it is not only helpful for the students but also fruitful for the professionals. It has covered mass media from newspapers to mobiles. It has a dedicated chapter on the historical background, present scenario and future of different mass media. This book covers almost all related fields of communication and mass communication separately. The book can be divided into two broad categories: communication and mass communication.The book also talks about the relationship between media and society. Many effect theories and models are covered in this book. This book contains: • What is Communication? • Sociology of Communication • Models of Communication • What is Mass Communication? • Sociology of Mass Communication • Mass Communication Media or Mass Media. • Mass Communication Models • History of Mass Communication Media in India • Mass Communication Effects and Society, • Normative Theories of Press and Mass Media. • Mass Communication Theories.