Introduction To Business Finance

The Success of a business enterprise largely depends on its capabilities of adapting with the constantly changing business environment. This changing business environment constantly generates opportunities as well as threats for a business enterprise and the business managers have to design and redesign a strategic action plan to counter the threats as well as to encash upon the existing business opportunities. Considering the significance of the subject, this book is designed for graduate and postgraduate programs like B.Com, BBA, M.Com., MBA, PGDBM and other such similar academic programs. This book has been written in a simple and lucid manner so as to enable the unsers to understand and absorb the subject matter with ease.