This book if studied and applied with purpose and vision, can empower you and your organization beyond what you ever thought possible. The book contains an entire program to overcome call reluctance. The program, though simple is complete with instructions, scripts and strategies that work. Most importantly the book helps you work out scripts for making specific calls. Having script prior to making a sales call can be especially effective. With understanding of what questions to expect and knowing exactly what you wish to communicate, can make a huge difference in every sales call made by you. Like a powerful lever, the information contained in this book can help you develop in a matter of 21 days, the skills and confidence that may have other wise taken years.