Business Research Methods
By S N Murthy(Author)
Business research methods will serve as a text book on marketing research for students pursuing courses in management and commerce. The main focus is on the Indian context.The subject of Business Research is concept based and hence needs a capsuled and itemised publication encompassing concepts and illustrations. This book aims at covering various aspects of Business Research, such as problem formulation, data gathering, analysing, interpretation of data, report-writing, use of statistical methods etc.The objectives of writing this book on Business Research are three fold. First, we want to provide facts and knowledge which are easy to understand. Secondly, the students should know the tools and skills necessary to solve business problems. Thirdly, the students should be able to apply research techniques in a changing marketing environment.The appendix includes case studies which the students will find useful to analyse and hence conceptualize the subject. This book is divided into 23 chapters and the research techniques and processes are well explained with illustrations.
