“ADD” is a name synonymous to premium quality writing instruments in India and Sub-continent. ADD Corporation Limited was set up in 1987 with a clear vision to become a leader in writing technology. From the humble beginnings, the company has grown into one of India's leading manufacturer of Writing Instruments. This phenomenal progress has seen many landmark moments over 2 decades. ADD Corporation Ltd. a flagship company of the ADD Group spells the success story of the Writing Instruments. Based on sound human values and principles, following ethical practices and by using state – of the art technology, ADD has pioneered in Gel Ink pens in India and quickly followed it with ball pens, roller pens and utility products like markers, highlighters, e.t.c.