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The Government has organized a campaign called as I Support Skill India for the youth build awareness on the importance of skill development. They decided”Master blaster”Sachin  to endorse the campaign.  

Sachin is one of the greatest Indian stories of our times and someone who resonates the best with skills. He is a true global icon and brand that disrupted the game of cricket through his skill sets and inspired generations minister of state (independent charge) skill and entrepreneurship Rajiv Pratap Rudy said in a release.

It is imperative that we build respect for skills and that is exactly the idea behind our new campaign. Our new campaign is a step towards sensitizing society and achieving our mandate of creating a skilled India.The campaign of the ministry of skill development and entrepreneurship is an endeavour to galvanize stakeholders across states and organizations and industries to bring value and respect to skills and standardize the ecosystem to meet human resource requirements nationally and globally. Elaborating on the relevance of skills and his association with Skill India. Tendulkar stated that when I was approached for endorsing Skill India, I realized that it is an important component in one's personal growth that needs to be valued and mastered.