Nestle India has introduced special packaging for its flagship brands - Maggi, Nescafe and Kitkat, to support education for girl children.
This initiative has been undertaken in collaboration with Nanhi Kali, an NGO, which is involved in imparting education to underprivileged girl children.
Nearly 100 million packs of these brands will be sporting this special packaging and will be available on retail shelves by the end of this month.
Maggi has changed its tag line from “2 minute noodles” to “2 minutes for education”. Kitkat has changed the visual of the finger snap to one without the break with the line “No break from education” and Nescafe changed the tagline “It all starts with a Nescafe” to “It all starts with education”, the company said in a statement.
Suresh Narayanan, Chairman and Managing Director, Nestle India, said, Each time a consumer picks a pack off the shelf, the visual properties of the brand serve as symbols of the promise the brand has made to the consumers. These are invaluable assets, protected, cherished and treasured by organisations. We are changing the packaging of three of our most iconic brands to sensitise and draw attention to the crucial need for society & citizens to embrace our collective responsibility in ensuring that girls are allowed, given access to and nurtured with the power of education.