Transforming Present Economic Challenges Into Global Prosperity

Publisher : Excel Books
Publisher Address : A-45, Naraina, Phase 1,New Delhi-110028
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New Delhi/India
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Book Description

Innovative management strategies are essential to transform the present economic challenges into global prosperity. The globe is expecting a sustainable solution from developing economics. The current paradigm requires functional managers and academicians to develop strategies for coping up with the existing situation for developing a better economy. This book is an edited compilation of the research papers presenting various viewpoints to be adopted by enterprises in their operational areas.The book has been divided into five parts. The first part covers topics like financial innovation, volatility of stock return, effect of companies' share price on BSE index, challenges and opportunities for insurance companies, impact of gold prices on crude oil, growth & development perspective for India, emerging trends in banking sector, efficiency of futures markets, mutual funds and impact of global recession on FDI.The new paradigm will have to evolve innovative marketing practices. Various related aspects like – corporate branding, service branding, green marketing, rural marketing, impact of radio, business process outsourcing, buying behavior, brand consciousness, celebrity endorsements, etc. have been elaborated in the second part of this book.Revamping HR strategies have been discussed in the third part along with spiritual quotient, employee attitude, customer satisfaction, artificial intelligence, emotional intelligence, perception of an ideal job, participatory learning model and learners' and students' perception for training and development.The fourth part covered enhanced learning in I.C.T, business process modeling, data mining for business intelligence, web services security, cyber crimes, emergency business computer network, electronic data interchange, domain and context based modeling, Petri nets and real time system modeling. The last part of the book elucidates implication of recession, secrets of quality, corporate social responsibilities, e-waste management, intrapreneurship, etc.