Strategic Management

It presents a comprehensive treatment of the processes bearing on the definition of business mission and objectives, strategic planning, formulation of strategic alternatives, choice of strategy, and implementation of strategy. The analysis throughout the book has been presented in terms of the multiple decision variables concerning strategic management. The Indian context has been kept in view throughout the work and the basic ideas are supported by empirical findings and research studies relevant to the Indian scene. Addressed primarily to the post-graduate students of Indian Universities and Institutes of Management, the text has been put across in such a manner that Indian executives will also find it stimulating.