Principles Of Marketing European Edition


Publisher : Pearson
Publisher Address : Pearson Education,Customer Services Department,Edinburgh Gate,Harlow,CM20 2JE
Publisher Website : http://www.pearsoned.co.uk/
Publisher Email : ereq@pearson.com
Published Date : Apr/13
 
Category
Marketing
City/Country
Harlow/United Kingdom
ISBN 10
273742973
ISBN 13
9780273742975
Edition Number
6
 
 
 
Book Description

Principles of Marketing is the highly successful European adaptation of Kotler and Armstrong, one of the world's leading and most authoritative marketing textbooks.The text takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation’s objectives and resources against needs and opportunities in the global marketplace.

 
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