This intensely practical book illustrates a wealth of ingenious ways for an organisation to create profitable sales. It details advertising approaches including displays, classified and loose inserts, directory ads, product cards, local radio and ideas for the internet. It reveals direct marketing methods including ways to boost direct mail and direct response advertising. It gives specific step-by-step guidance in planning, budgeting and executing effective sales lead generation programmes. All organisations can profit from these ready-to-go plans, regardless of the type of market or size of budget.