Marketing For Hospitality And Tourism: Pearson New International Edition


Publisher : Pearson
Publisher Address : Pearson Education,Customer Services Department,Edinburgh Gate,Harlow,CM20 2JE
Publisher Website : http://www.pearsoned.co.uk/
Publisher Email : ereq@pearson.com
Published Date : Jul/13
 
Category
Hospitality, Leisure & Tourism
City/Country
Harlow/United Kingdom
ISBN 10
1292020032
ISBN 13
9781292020037
Edition Number
6
 
 
 
Book Description

Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

 
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