E - Marketing
By STRAUSS, JUDY , FROST, RAYMOND(Author)
Publisher : PHI Learning
Publisher Address : Rimjhim House, 111, Patparganj Industrial Estate, Delhi - 110 092, India.
Publisher Website : http://phindia.com/
Publisher Email : phi@phindia.com
Published Date : Jul-11
Category
Marketing
City/Country
New Delhi/India
ISBN 10
132147556
ISBN 13
9788120345010
Edition Number
6
Book Description
This popular book on e-marketing offers traditional marketing coverage with focus on the Internet and other technologies that have had a profound effect on marketing. It elaborates on the e-marketing planning and marketing mix topics from a strategic perspective.
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