Digital Marketing
By Dave Chaffey, Fiona Ellis-Chadwick(Author)
Publisher : Pearson
Publisher Address : Pearson Education,Customer Services Department,Edinburgh Gate,Harlow,CM20 2JE
Publisher Website : http://www.pearsoned.co.uk/
Publisher Email : ereq@pearson.com
Published Date : Jul/12
Category
Marketing
City/Country
Harlow/United Kingdom
ISBN 10
273746103
ISBN 13
9780273746102
Edition Number
5
Book Description
Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.
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