Customer Relationship Management


Publisher : WILEY INDIA PVT. LTD
Publisher Address : 4435-36/7, Ansari Road, Daryaganj,New Delhi -110002,India
Publisher Website : http://www.wileyindia.com/
Publisher Email : editorialindia@wiley.com
Published Date : N/A
 
Category
Marketing
City/Country
New Delhi/India
ISBN 10
N/A
ISBN 13
9789350044544
Edition Number
N/A
 
 
 
Book Description

The book entitled Customer Relationship Management aims to help managers in establishing successful customer relationships. The concise and accessible style of the book is suitable for business professionals and students pursuing management courses. The book effectively blends together the theoretical and practical concepts of CRM that help readers to achieve a thorough understanding of the subject matter. The book also contains real-life examples and case studies to provide readers with a glimpse of the actual market environment. Moreover, a summary and learning exercise are supplemented at the end of each chapter to reinforce the concepts.

 
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