Consumer Satisfaction And Complaining Behaviour

The book covers all issues related to consumer expectation, satisfaction/dissatisfaction; repurchase intension and attitude towards complaining/attributionword of mouth communication behaviour. This model of consumer satisfaction disatisfaction; repurchase intention and complaining behaviour has been developed and tested with the help of Logistic Regression. These models may be used in the prediction of the consumer satisfaction dissatisfaction, repurchase intention and their communication and complaining behaviour. This book is useful to all marketing professionals, researchers, scholars and corporate leaders in the context of Liberalisation process, the concept of customer satisfaction has emerged out of the shadows and is the buzz word in business circles today.