Advertising : Modern Concepts, Principles And Methods

Advertising is the dissemination of information or views concerning an idea, product or service to induce action in accordance with the intent of the advertiser. It is an important tool of sales promotion. It is a non-personal presentation of an idea or a product or service. The main object of advertising is to promote idea about the products and services of a business organization. The book explains all the basic concepts of advertising after a detailed study of the subject matter. The language of the book is easy to understand that a layman may easily understand it. The book has been written in a lucid style that provides depth knowledge of the concept of advertising.