Prasoon Joshi (born 16 September 1971) is the Chairman Asia Pacific &CEO of McCann Worldgroup India. He is also a Writer, Poet, Lyricist, Screenwriter and Advertising guru. He has won the Filmfare Best Lyricist Award three times, twice consecutively: in 2007 and 2008 and again in 2014 for Bhaag Milkha Bhaag. Prasoon has also received the National Film Award for Best Lyrics twice, once for his work in Taare Zameen Par (2007), and Chittagong (2013).He has been awarded Padma Shri by Government of India in 2015 for his contribution towards the field of Arts, Literature and Advertising.